Vice President Yemi Osinbajo has reactivated the
inspirational tweets his Twitter page was known for
especially before the 2015 general elections.
On Thursday, the Vice President took to his Twitter wall
to reactivate the genre of blogging the page has been
associated with. He urged Nigerian entrepreneurs to be
socially-responsible.
Despite the hate speeches that dominated the social
media pages of the many Nigerian politicians during the
general elections, Osinbajo was able to find a different
approach to seeking support for his online campaign.
But hours after the new administration was inaugurated
on May 29, Osinbajo took a break from Twitter , leaving
a vacuum in the micro-blogging platform that remained
dry until a few days ago.
Those who thought the pressure of office may dampen
his idea on how social media should be used may have
been proved wrong by the Vice President. At least, his
comeback tweets do not point to an Osinbajo who is
giving up on his resolve to make his Twitter page an
inspirational digital ‘book.’
“While the basic purpose of a company remains the
creation of wealth, social conscience must be seen as
compatible and complementary to it. Beyond complying
with prescriptive rules of conduct, what about inputting
sustainability as a business case in corporate
strategy?” he asked.
The VP called on businesses to be responsible to
disadvantaged Nigerians and join the Federal
Government’s efforts to address social challenges.
“Sustainability can be modelled on three principles –
creativity, scalability and responsiveness. Responsibility
to disadvantaged Nigerians requires that business
creativity needs to also be directed to solving Nigeria’s
social problems,” he said in the tweets.
He urged companies in Nigeria to seek for “something
other than the lowest short-term cost for the highest
short-term gain.”
Osinbajo said organisations should play their parts to
ensure that Nigeria achieves its lofty dreams, saying
they could find a balance between profit-making and
social welfare.
“By serving the poor, businesses can gain new sources
of revenue growth and greater efficiencies with cost
reduction initiatives. A sustainable future is only
possible through building and functioning in an
integrated ecosystem,” he tweeted.
Osinbajo stressed that the vision of the President “is to
build a fair and inclusive Nigerian enterprise” where the
majority can afford a decent living.
The tweets were an endorsement of a lecture by a
former High Commissioner to the United Kingdom, Dr.
Christopher Kolade, entitled, ‘Beyond compliance:
Imbibing a culture of business integrity.’
After a Twitter pause that lasted from May 29 to June
21, Osinbajo thus appears to have come back with
posts that are capable of motivating many.
He tweeted, “Sights set on the goal! A clear view of the
task at hand! Today and many more days ahead, all
hands on desk!” Days after the post was published,
tweeters are still sharing it.
The Thursday’s posts sparked a debate on what many
people have considered as the uncaring attitude of the
business community.
One Duyilemi Banji, on Twitter , said society would gain
more from the business community when the operators
generated enough jobs to go round.
Before the inauguration, Osinbajo had promised that the
administration would serve diligently and focus on
quality service delivery.
“The paradigms are accountable to people, service with
utmost responsibility, integrity and efficiency,” he had
said in a tweet.

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